MI.Business.Console

for Promomed

Update: 08.10.2024

Last week: 39 week 2024 (23.09.2024 - 29.09.2024)

Last full month: August 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 188	3.4%	13.7%	0.5	16 406 621	1.9%	9.3%	0.2	-0.2%
MoM	35 261	5.1%	13.5%	0.3	65 816 842	1.7%	9.5%	-0.1	2.4%
YTD	291 043	22.5%	11.9%	3.1	606 369 516	36.4%	9.4%	2	-9.0%
MAT	394 264	25.7%	11.3%	2.5	818 718 777	40.9%	9.1%	1.8	-2.3%
BRAINMAX
WoW	1 941	15.1%	100.0%	0	6 661 796	12.6%	100.0%	0	15.1%
MoM	6 855	12.4%	100.0%	0	24 503 753	13.7%	100.0%	0	12.4%
YTD	49 229	60.1%	100.0%	0	173 685 654	65.7%	100.0%	0	60.1%
MAT	65 130	69.8%	100.0%	0	229 875 306	78.1%	100.0%	0	69.8%
GOLDLINE PLUS
WoW	14 456	0.5%	46.9%	0.9	44 943 063	1.1%	38.7%	1.1	-1.5%
MoM	65 862	-3.2%	45.6%	-0.7	204 367 766	-3.8%	37.6%	-0.6	-1.6%
YTD	641 775	-5.1%	45.1%	0.5	2 017 275 708	-2.8%	36.9%	-2.8	-6.1%
MAT	834 809	-0.7%	45.3%	0.5	2 634 479 202	3.4%	37.5%	-2.3	-1.9%
MIGRENIUM
WoW	9 565	-2.6%	0.4%	0	3 221 524	-2.5%	0.6%	0	-3.4%
MoM	52 363	14.4%	0.5%	0	17 438 969	13.0%	0.7%	0	5.1%
YTD	449 531	-9.8%	0.5%	-0.1	140 994 391	53.9%	0.7%	0.2	6.7%
MAT	592 817	-9.6%	0.5%	-0.1	172 068 927	43.1%	0.6%	0.1	10.6%
MODELAX-N
WoW	25 648	0.3%	21.0%	0.4	12 239 184	0.7%	13.9%	0.3	-1.8%
MoM	107 491	4.4%	19.5%	0.2	50 399 196	4.7%	12.9%	-0.1	3.5%
YTD	1 109 990	30.5%	22.4%	3.7	485 079 753	79.9%	14.5%	4.1	9.2%
MAT	1 427 420	42.4%	21.3%	4.2	598 270 949	86.4%	13.4%	3.8	14.6%
REDUXIN
WoW	9 841	-2.8%	32.0%	-0.4	50 512 662	-3.8%	43.5%	-0.9	-1.5%
MoM	47 269	-1.9%	32.8%	-0.1	241 692 826	-2.4%	44.5%	-0.1	-1.6%
YTD	467 427	-7.8%	32.8%	-0.6	2 486 921 095	12.3%	45.5%	3.1	-6.1%
MAT	598 530	-4.9%	32.5%	-1	3 145 172 524	16.2%	44.8%	2.5	-1.9%
REDUXIN FORTE
WoW	2 957	-7.4%	9.6%	-0.6	12 704 769	-4.2%	10.9%	-0.3	-1.5%
MoM	13 962	2.0%	9.7%	0.3	58 566 373	1.0%	10.8%	0.3	-1.6%
YTD	128 272	1.0%	9.0%	0.6	553 164 999	12.8%	10.1%	0.7	-6.1%
MAT	167 274	7.4%	9.1%	0.8	716 173 948	19.2%	10.2%	0.8	-1.9%
SALVISAR
WoW	11 250	-0.2%	1.5%	0.1	4 818 691	-0.0%	1.3%	0.1	-4.4%
MoM	39 431	12.9%	1.2%	0.1	16 898 831	7.9%	1.1%	0	7.0%
YTD	392 081	4.6%	1.4%	0.1	161 063 451	30.8%	1.2%	0.1	-2.2%
MAT	515 486	-6.1%	1.3%	-0.1	201 670 729	9.8%	1.1%	-0.1	2.1%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	291 043	22.5%	11.9%	3.1	606 369 516	36.4%	9.4%	2	-9.0%
BRAINMAX	49 229	60.1%	100.0%	0	173 685 654	65.7%	100.0%	0	60.1%
GOLDLINE PLUS	641 775	-5.1%	45.1%	0.5	2 017 275 708	-2.8%	36.9%	-2.8	-6.1%
MIGRENIUM	449 531	-9.8%	0.5%	-0.1	140 994 391	53.9%	0.7%	0.2	6.7%
MODELAX-N	1 109 990	30.5%	22.4%	3.7	485 079 753	79.9%	14.5%	4.1	9.2%
REDUXIN CAPS	467 427	-7.8%	32.8%	-0.6	2 486 921 095	12.3%	45.5%	3.1	-6.1%
REDUXIN FORTE	128 272	1.0%	9.0%	0.6	553 164 999	12.8%	10.1%	0.7	-6.1%
SALVISAR	392 081	4.6%	1.4%	0.1	161 063 451	30.8%	1.2%	0.1	-2.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	394 264	25.7%	11.3%	2.5	818 718 777	40.9%	9.1%	1.8	-2.3%
BRAINMAX	65 130	69.8%	100.0%	0	229 875 306	78.1%	100.0%	0	69.8%
GOLDLINE PLUS	834 809	-0.7%	45.3%	0.5	2 634 479 202	3.4%	37.5%	-2.3	-1.9%
MIGRENIUM	592 817	-9.6%	0.5%	-0.1	172 068 927	43.1%	0.6%	0.1	10.6%
MODELAX-N	1 427 420	42.4%	21.3%	4.2	598 270 949	86.4%	13.4%	3.8	14.6%
REDUXIN CAPS	598 530	-4.9%	32.5%	-1	3 145 172 524	16.2%	44.8%	2.5	-1.9%
REDUXIN FORTE	167 274	7.4%	9.1%	0.8	716 173 948	19.2%	10.2%	0.8	-1.9%
SALVISAR	515 486	-6.1%	1.3%	-0.1	201 670 729	9.8%	1.1%	-0.1	2.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 188	3.4%	13.7%	0.5	16 406 621	1.9%	9.3%	0.2	-0.2%
BRAINMAX	1 941	15.1%	100.0%	0	6 661 796	12.6%	100.0%	0	15.1%
GOLDLINE PLUS	14 456	0.5%	46.9%	0.9	44 943 063	1.1%	38.7%	1.1	-1.5%
MIGRENIUM	9 565	-2.6%	0.4%	0	3 221 524	-2.5%	0.6%	0	-3.4%
MODELAX-N	25 648	0.3%	21.0%	0.4	12 239 184	0.7%	13.9%	0.3	-1.8%
REDUXIN CAPS	9 841	-2.8%	32.0%	-0.4	50 512 662	-3.8%	43.5%	-0.9	-1.5%
REDUXIN FORTE	2 957	-7.4%	9.6%	-0.6	12 704 769	-4.2%	10.9%	-0.3	-1.5%
SALVISAR	11 250	-0.2%	1.5%	0.1	4 818 691	-0.0%	1.3%	0.1	-4.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	35 261	5.1%	13.5%	0.3	65 816 842	1.7%	9.5%	-0.1	2.4%
BRAINMAX	6 855	12.4%	100.0%	0	24 503 753	13.7%	100.0%	0	12.4%
GOLDLINE PLUS	65 862	-3.2%	45.6%	-0.7	204 367 766	-3.8%	37.6%	-0.6	-1.6%
MIGRENIUM	52 363	14.4%	0.5%	0	17 438 969	13.0%	0.7%	0	5.1%
MODELAX-N	107 491	4.4%	19.5%	0.2	50 399 196	4.7%	12.9%	-0.1	3.5%
REDUXIN CAPS	47 269	-1.9%	32.8%	-0.1	241 692 826	-2.4%	44.5%	-0.1	-1.6%
REDUXIN FORTE	13 962	2.0%	9.7%	0.3	58 566 373	1.0%	10.8%	0.3	-1.6%
SALVISAR	39 431	12.9%	1.2%	0.1	16 898 831	7.9%	1.1%	0	7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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