for Promomed

Update: 08.10.2024

Last week: 39 week 2024 (23.09.2024 - 29.09.2024)

Last full month: August 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 188 3.4% 13.7% 0.5 16 406 621 1.9% 9.3% 0.2 -0.2%
MoM 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
YTD 291 043 22.5% 11.9% 3.1 606 369 516 36.4% 9.4% 2 -9.0%
MAT 394 264 25.7% 11.3% 2.5 818 718 777 40.9% 9.1% 1.8 -2.3%
BRAINMAX
WoW 1 941 15.1% 100.0% 0 6 661 796 12.6% 100.0% 0 15.1%
MoM 6 855 12.4% 100.0% 0 24 503 753 13.7% 100.0% 0 12.4%
YTD 49 229 60.1% 100.0% 0 173 685 654 65.7% 100.0% 0 60.1%
MAT 65 130 69.8% 100.0% 0 229 875 306 78.1% 100.0% 0 69.8%
GOLDLINE PLUS
WoW 14 456 0.5% 46.9% 0.9 44 943 063 1.1% 38.7% 1.1 -1.5%
MoM 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
YTD 641 775 -5.1% 45.1% 0.5 2 017 275 708 -2.8% 36.9% -2.8 -6.1%
MAT 834 809 -0.7% 45.3% 0.5 2 634 479 202 3.4% 37.5% -2.3 -1.9%
MIGRENIUM
WoW 9 565 -2.6% 0.4% 0 3 221 524 -2.5% 0.6% 0 -3.4%
MoM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
YTD 449 531 -9.8% 0.5% -0.1 140 994 391 53.9% 0.7% 0.2 6.7%
MAT 592 817 -9.6% 0.5% -0.1 172 068 927 43.1% 0.6% 0.1 10.6%
MODELAX-N
WoW 25 648 0.3% 21.0% 0.4 12 239 184 0.7% 13.9% 0.3 -1.8%
MoM 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
YTD 1 109 990 30.5% 22.4% 3.7 485 079 753 79.9% 14.5% 4.1 9.2%
MAT 1 427 420 42.4% 21.3% 4.2 598 270 949 86.4% 13.4% 3.8 14.6%
REDUXIN
WoW 9 841 -2.8% 32.0% -0.4 50 512 662 -3.8% 43.5% -0.9 -1.5%
MoM 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
YTD 467 427 -7.8% 32.8% -0.6 2 486 921 095 12.3% 45.5% 3.1 -6.1%
MAT 598 530 -4.9% 32.5% -1 3 145 172 524 16.2% 44.8% 2.5 -1.9%
REDUXIN FORTE
WoW 2 957 -7.4% 9.6% -0.6 12 704 769 -4.2% 10.9% -0.3 -1.5%
MoM 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
YTD 128 272 1.0% 9.0% 0.6 553 164 999 12.8% 10.1% 0.7 -6.1%
MAT 167 274 7.4% 9.1% 0.8 716 173 948 19.2% 10.2% 0.8 -1.9%
SALVISAR
WoW 11 250 -0.2% 1.5% 0.1 4 818 691 -0.0% 1.3% 0.1 -4.4%
MoM 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%
YTD 392 081 4.6% 1.4% 0.1 161 063 451 30.8% 1.2% 0.1 -2.2%
MAT 515 486 -6.1% 1.3% -0.1 201 670 729 9.8% 1.1% -0.1 2.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 291 043 22.5% 11.9% 3.1 606 369 516 36.4% 9.4% 2 -9.0%
BRAINMAX 49 229 60.1% 100.0% 0 173 685 654 65.7% 100.0% 0 60.1%
GOLDLINE PLUS 641 775 -5.1% 45.1% 0.5 2 017 275 708 -2.8% 36.9% -2.8 -6.1%
MIGRENIUM 449 531 -9.8% 0.5% -0.1 140 994 391 53.9% 0.7% 0.2 6.7%
MODELAX-N 1 109 990 30.5% 22.4% 3.7 485 079 753 79.9% 14.5% 4.1 9.2%
REDUXIN CAPS 467 427 -7.8% 32.8% -0.6 2 486 921 095 12.3% 45.5% 3.1 -6.1%
REDUXIN FORTE 128 272 1.0% 9.0% 0.6 553 164 999 12.8% 10.1% 0.7 -6.1%
SALVISAR 392 081 4.6% 1.4% 0.1 161 063 451 30.8% 1.2% 0.1 -2.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 394 264 25.7% 11.3% 2.5 818 718 777 40.9% 9.1% 1.8 -2.3%
BRAINMAX 65 130 69.8% 100.0% 0 229 875 306 78.1% 100.0% 0 69.8%
GOLDLINE PLUS 834 809 -0.7% 45.3% 0.5 2 634 479 202 3.4% 37.5% -2.3 -1.9%
MIGRENIUM 592 817 -9.6% 0.5% -0.1 172 068 927 43.1% 0.6% 0.1 10.6%
MODELAX-N 1 427 420 42.4% 21.3% 4.2 598 270 949 86.4% 13.4% 3.8 14.6%
REDUXIN CAPS 598 530 -4.9% 32.5% -1 3 145 172 524 16.2% 44.8% 2.5 -1.9%
REDUXIN FORTE 167 274 7.4% 9.1% 0.8 716 173 948 19.2% 10.2% 0.8 -1.9%
SALVISAR 515 486 -6.1% 1.3% -0.1 201 670 729 9.8% 1.1% -0.1 2.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 188 3.4% 13.7% 0.5 16 406 621 1.9% 9.3% 0.2 -0.2%
BRAINMAX 1 941 15.1% 100.0% 0 6 661 796 12.6% 100.0% 0 15.1%
GOLDLINE PLUS 14 456 0.5% 46.9% 0.9 44 943 063 1.1% 38.7% 1.1 -1.5%
MIGRENIUM 9 565 -2.6% 0.4% 0 3 221 524 -2.5% 0.6% 0 -3.4%
MODELAX-N 25 648 0.3% 21.0% 0.4 12 239 184 0.7% 13.9% 0.3 -1.8%
REDUXIN CAPS 9 841 -2.8% 32.0% -0.4 50 512 662 -3.8% 43.5% -0.9 -1.5%
REDUXIN FORTE 2 957 -7.4% 9.6% -0.6 12 704 769 -4.2% 10.9% -0.3 -1.5%
SALVISAR 11 250 -0.2% 1.5% 0.1 4 818 691 -0.0% 1.3% 0.1 -4.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
BRAINMAX 6 855 12.4% 100.0% 0 24 503 753 13.7% 100.0% 0 12.4%
GOLDLINE PLUS 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
MIGRENIUM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
MODELAX-N 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
REDUXIN CAPS 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
REDUXIN FORTE 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
SALVISAR 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs